Search engine optimisation (SEO) seems to change very often in how its practiced but some things remain the same. Keyword research is still done the way it was five years ago. The same applies to other elements which make up SEO as we know it today. Going back to keyword research, an overlooked part of it is user intent, which basically describes the purpose of a user’s search query. Its easy to get lost in big numbers with broad keywords, but they are often the wrong keywords to rank for and target. The infographic above describes why user intent is so important when keyword research is being conducted.